Short answer: a website is created in six steps: define the goal, choose a domain and hosting, choose how to build it (website builder, WordPress or a custom site), prepare the text and design, test it on a phone and publish it, then introduce it to Google. You can make a simple site without coding. For a business website that has to bring customers, the main work is the plan and the text, not the code.
1. Define the goal of the website
Starting with design is the most common mistake. First answer one question: what should a visitor do on the site? Call, place an order, or just get to know the company? The answer sets the type of site:
- Landing page: one page for a single service or ad campaign.
- Company website: company, services, work and contact pages.
- Online store: catalogue, cart and payment. Read our guide how to start an online store.
- Custom platform: special features such as user accounts, listings or bookings.
2. Choose a domain and hosting
The domain is the address of the site, for example yourcompany.az. Hosting is the server where the site's files live. Put simply, the domain is the street name and hosting is the house itself.
Choose a short domain that is easy to spell and close to your company name. If you work in Azerbaijan, .az is a good choice. The key rule: register the domain in your company's or your own name, not in someone else's account. This is exactly where problems appear when you change contractors later.
3. Choose how to build the site
| Way | Best for | Weak point |
|---|---|---|
| Website builder (Wix, Tilda, Google Sites) | A quick simple business-card site, tests | Dependence on the platform, limits on custom features and speed |
| WordPress | Blogs and mid-size sites, owners who want to manage it themselves | Plugin updates and security are your responsibility |
| Custom website | A business site that must bring customers, special features, large catalogues | Costs more and takes longer |
We explain what drives the cost in a separate article: how much does a website cost. We build custom websites on Next.js and Laravel ourselves, but if a website builder is enough for you, we say so openly.
4. Prepare the text and design
On the first screen a visitor should see the answers to three questions: what is this, what is in it for me, what should I do now? Write the text before the design, because the design is built around it. Give every page one main topic and name your services with the words customers search for. Real photos build more trust than stock images. The phone number, WhatsApp or a form should be easy to find on every page.
5. Test on a phone and publish
Most visitors open a site on their phone, so test it there. Before launch, go through this list:
- every page is easy to read on a phone and loads quickly;
- all buttons, forms and the phone number work;
- the address opens with https and the SSL certificate is installed;
- every page has its own title and description;
- analytics is connected and you can see where enquiries come from.
6. Introduce the site to Google
A new site does not appear in search straight away. Add it to Google Search Console and submit the sitemap. According to Google's own guide, changes can take from a few hours to several months to have an effect. After that the work continues with SEO: pages that answer what people search for, speed and internal links.
Next step
If you would rather hand all of this to one team, see our website development service or get in touch: we reply within 24 hours and offer a free 30-minute online consultation. You can see our work on our home page.
Frequently asked questions
Can I create a website for free?
Yes. Free plans of website builders and Google Sites let you open a simple site. In that case the address usually shows the platform's name, features are limited and the site depends on its rules. It is fine for tests and personal projects; for a company, your own domain looks more trustworthy.
Do I need special software to create a website?
Website builders and WordPress run in the browser, so you do not need to install anything. Developers of custom sites use a code editor. In practice you need an internet connection, a browser and prepared text.
Can I build a website without coding?
Yes, that is exactly what website builders are for: you drag blocks and type the text. For a simple site it is enough. When you need non-standard features, integrations or high speed, it is hard to do without a developer.
Is WordPress hard to use?
Getting started is not hard: buy hosting, install WordPress, choose a theme. The difficulty comes later, because plugins need updating, backups need to be taken and speed needs watching. Without time for this, the site slows down over time and becomes vulnerable.
When will my new website appear on Google?
There is no exact date. Google may find a new page in a few days or a few weeks, and moving up for competitive searches takes months. Submitting a sitemap in Search Console speeds up discovery but does not promise a position.
Should I build my own site or hire an agency?
If the site is a test and has a few pages, you can build it yourself. If it has to bring customers, sell or work with integrations, an agency saves you time. There is a middle way too: start with a test and move to a custom site once you see demand.
Conclusion
Creating a website takes six steps: goal, domain and hosting, choice of method, text and design, testing, and introducing it to Google. The biggest waste of time comes from starting without a clear goal. If you are not sure which way suits you, write to us and we will look at it together in a free 30-minute consultation.
Last checked: 1 November 2026.